What's the difference between SmartVideo and Wistia?

SmartVideo uses view-based billing – every plan includes a monthly view allotment with overage rates beyond that, and there's no fixed video count cap. See the pricing page for current numbers. Wistia bills on a per-video-cap model.

Wistia excels at A/B testing multiple videos on landing pages for PPC campaigns, but it's overly complex and expensive when you just need to serve high-quality videos on your site.

Removing Wistia branding and lifting their per-video caps requires moving up to their paid business tier. SmartVideo's player is white-label by default on every plan, and auto-encoding to adaptive bitrate is built in – no manual per-video work, no separate transcoding step.

✅ Why SmartVideo Wins

View-based billing – no fixed video-count cap; monthly view allotments with clear overage rates (see pricing)

White-label player on every plan – no upgrade required to remove third-party branding

Built-in auto-encoding – uploads are converted to adaptive bitrate automatically, no per-video manual step

Straightforward setup – no bloated toolset to navigate

Lower total cost for content delivery – view-based pricing fits sites focused on serving video, not running PPC video A/B tests