What are “customer saves?”

Customer saves represent the number of site visitors who would likely have left due to poor video playback - but stayed, thanks to SmartVideo’s smooth, buffer-free experience.

⚠️ Why does this matter?

Video interruptions dramatically increase abandonment. Recent data reveals:

• A 1‑second delay in video start can reduce conversions by 7 %.

• Pages loading in up to 3 seconds lose 40 % of potential visitors.

78 % of viewers stop watching if the video quality is poor or buffering occurs.

Even minor playback hiccups can cause huge losses in engagement and revenue.

✅ How SmartVideo helps

SmartVideo is engineered to prevent these issues before they impact viewers:

Instant-start video delivery

Proprietary buffer-proof technology

Device-aware optimization

Each time SmartVideo delivers a flawless playback - be it starting fast, staying smooth, or maintaining quality - that viewer is a customer save.